Social marketing is a form of advertising, it has been a large industry for some time now. Originally with newspapers and billboards, but now we have advanced to huge LCD screens and online advertisement on social medias and websites. The most common use of social marketing in today’s society is through social media.. It has the primary goal of achieving “social good”. Traditional commercial marketing aims are primarily financial, though they can have positive social affects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. To see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view.