Posted in News

3 prospecting features for Google Display campaigns

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know….

Continue Reading...
Posted in News

Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Agencies…

Continue Reading...
Posted in News

Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google…

Continue Reading...
Posted in News

Position, price, and pitch – the 3 Ps to growing your agency

Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and…

Continue Reading...
Posted in News

Branch launches cross-channel cohort analysis for app marketers

Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort analysis on Thursday that it says provides a…

Continue Reading...
Posted in News

Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook…

Continue Reading...
Posted in News

Bing releases Clarity, an open-source UX analytics tool

Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can…

Continue Reading...
Posted in News

Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook…

Continue Reading...
Posted in News

LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands

A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with…

Continue Reading...
Posted in News

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are…

Continue Reading...