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Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google…

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Posted in News

Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook…

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Bing releases Clarity, an open-source UX analytics tool

Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can…

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Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook…

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LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands

A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with…

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are…

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Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Grammarly…

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Grammarly tops YouTube’s TrueView for Action 2018 leaderboard

YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the top. The…

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Firefly adds mobile device-like targeting to ads on car rooftops

A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile…

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Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google…

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