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Building the Brand, the Team and the Legends

Deal Score+1
Deal Score+1

Jerry Jones Jr. discusses the evolution of the Cowboys’ branding efforts.

October 8, 2019 1 min read

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In this video, The Playbook host David Meltzer and Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, break down the development of a better business community through the team’s newest endeavor, Formation.

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